News Corp is a conglomerate owned by Rupert Murdoch. News Corp owns:
News Uk
New York Post
Financial News Services
Harper Collins (Book Publisher)
Wireless media ( Radio inc, Talksport and Virgin Radio).
Rupert Murdoch is a media mogul who used to own New Corporation which he later split into News Corp and 21st Century Fox. People are scared of Murdoch because they believe he has too much power and influence over the public.
Media Plurality is having multiple media services, it's the idea that there should be loads of places to go and obtain the news but by having Oligopolies it limits media plurality. without this people will be limited to the type of media they consume which may be biased or unfactual.
Power without Responsibility is a book written by James Curran and Jean Seaton, where they argue that the press hold a lot of power but have little responsibility. The concentration of ownerships make this worse.

This story doesn't focus on otherness meaning that it does segregate those s who are different to white people. It saying that all these people who are being blamed for causing destruction in the world are dealing with bigger issues on their own countries but mainstream news does. It covers mainstream only,  show consumers what they want, it's not alias the facts and sometime they don't care to give facts.

	Pros	Cons
Hire more journalists to cover a bigger range of events.	This will enable them to track a wider range of stories and events.	The company would have to pay more people.
Put more ‘sponsored content’ online and in your paper.	They will get paid for advertising other companies and products.	People may have ad blockers and might stop reading the newspaper because there’s more advertisement that news.
Sack journalists	The company are saving money because they won’t have to pay as much people.	They won’t have enough staff to cover a story.
Make journalists tweet more.	They will stay relevant, and will keep their audience up to date.	The journalist won’t have time to report actual news.
Make journalists write about celebrities more.	It will attract a bigger audience.	They won’t have a huge audience because only people who are interested in celebrities will read their news.
Increase cost of paper	They will make more money.	People won’t buy it.
Put up ‘paywall’	People will pay for subscription and the company will make more money.	People will go to a different website. Not a lot of people are willing to pay for a newspaper so they won’t even pay for an online subscription.
Ask readers to write more stories (for free)	Audience will be interested in reading content created by people like them.	Readers could write biased stories.
Shut down your paper (go online only)	Everyone is using technology, not everyone will buy a newspaper so this gives them a wider audience.	They will be missing out on extra income.
Decrease price of newspaper (or make it free)	People will read their newspaper more and get their news from them.	The company will only make money online.