Media AS / A2

Textual Analysis Table- Moving Image

	Denotation / what can be seen	Connotation / what is the meaning? Representation
Camera- angle, size and movement	The advert begins with an establishing shot of what looks like a town or village in China. To establish the setting the creators used a birds eye view, with drone. Through out the ad the actors are being tracked by the camera. When the actors are speaking the the camera pans back and forth.	The creators do this so the audience and can gage these characters lifestyle and be able to see from the point of view because they're are running across rooftops. They want the to show the difference between the protagonist and the other characters.
Editing including any SFX	I noticed shot reverse shot used when the actors were conversing. The creators also uses eyeliner match along with match on action. The ad takes place on one side the whole time, this is the 180 degree rule.	I think this so the audience feel included, and feel as though they are apart of the advert by showing every action as they happen.
Sound- diegetic, non-diegetic, narration etc.	The advert has parallel sound, the music goes with the images. The sound is also diegetic and its sounds the characters can hear.	So that the advert has a clear and steady pace.
Mise-en-scene: location, costume, props, lighting	The setting appears to be dark, late at night in a village/town in maybe China or Japan. The area seems to be guarded with security patrolling the area. The protagonist ' Mr Bean' is wearing a suit, not the most formal suit but it's a contrast between the other characters who are wearing what looks like traditional Chinese armor. A prop used is the product, snickers bar is eaten during the ad.	To convince the audience that the product is so good that when your really hungry and not yourself you should eat a sneakers.