Thursday, 12 October 2017

Primary research is new information gathered by the researcher fro example a survey, an interview or observations.Whereas secondary research is existing information gathered by the researcher eg. reading books or online articles.
Quantitative is anything that can be broken down into numbers for data gathering, its normally  done on a large scale ( surveys), closed questions.
Qualitative is based on opinions, attitudes and beliefs to be gathered in sentence form and its normally done on a smaller scale for example interviews and focus groups.

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