Sunday, 15 October 2017


 Type 
Strengths
Potential problems
Examples
Viral advertising
Viral advertising creates publicity from all over the world. Once people stop sharing the ad its no longer being advertised and companies are not certain that the advert will go viral. Evian on your body advert.
Native advertising
 They give consumers a feel of what the company is about.
It gains its audience by showing them things which they are used to or reminds them of something.
 People may get uninterested, they wont watch long enough to see the product, because the advert is not being direct. In music videos also use native advertising e.g. Big Sean's 'Blessings' advertise the beats pill (speaker).
Targeted advertising
 It allows people to obtain information about items which they have interest in. The potential problems with target advertising.
Without online portal like Facebook targeted advertisement couldn't exist.Also people don't sign up for portals like Facebook the companies would have no audience.
 Sites such as Buzzfeed use targeted advertising.
Facebook.
Shoppables and Influencers
 Companies gain customers and viewers from millions of people in a short amount of time. Influencers can delete the photo whenever they want. Another could be the fact that instagram becomes unpopular, these influencers will no longer have a job and the companies have no audience. Influencers are people such as the kardashians, they promote things such as Flat Tummy Tea and waist trainers.
Blac China
India Love

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