Type |
Strengths
|
Potential problems
|
Examples
|
Viral advertising
| Viral advertising creates publicity from all over the world. | Once people stop sharing the ad its no longer being advertised and companies are not certain that the advert will go viral. | Evian on your body advert. |
Native advertising
| They give consumers a feel of what the company is about. It gains its audience by showing them things which they are used to or reminds them of something. | People may get uninterested, they wont watch long enough to see the product, because the advert is not being direct. | In music videos also use native advertising e.g. Big Sean's 'Blessings' advertise the beats pill (speaker). |
Targeted advertising
| It allows people to obtain information about items which they have interest in. | The potential problems with target advertising. Without online portal like Facebook targeted advertisement couldn't exist.Also people don't sign up for portals like Facebook the companies would have no audience. | Sites such as Buzzfeed use targeted advertising. Facebook. |
Shoppables and Influencers
| Companies gain customers and viewers from millions of people in a short amount of time. | Influencers can delete the photo whenever they want. Another could be the fact that instagram becomes unpopular, these influencers will no longer have a job and the companies have no audience. | Influencers are people such as the kardashians, they promote things such as Flat Tummy Tea and waist trainers. Blac China India Love |
Sunday, 15 October 2017
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