Monday, 22 January 2018

Hollywood
Metonym place that exist but what is associated with them.
Where many of the first major film studios were set up around 100 years ago.
Film was invented in france, hollywood became popular in 1920s.
The studios built their power by following FORDIST economic model and establishing a system of vertical integration.
fordism, named after henry ford,
standardising the production
assembly line production

Vertical intergration
owning everything e.g production distribution and consumption
the companies would get all the money

Antitrust laws
In the late 1940s the US government brought an end to the vertical integration system and forced the studios to sell off their cinemas.

Why might they have done this? to avoid having an oligopoly


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