A teaser for the movie was aired during the NBA finals game between the Cleveland Cavaliers and the Golden State Warriors. Coming in at almost two minutes, the trailer marks the activation of Marvel's marketing for the Black Panther - a process that culminates in the launch some time February 2018.
A poster was also unveiled, that helped activate the social media channels and gained substantial leverage on social media.
The screening she organized is just one of hundreds of grassroots events across the country being organized by black filmgoers to celebrate the Feb. 16 opening of the historic film and give kids a chance to see it in theaters.
created the #BlackPantherChallenge with the aim of raising $10,000 through a GoFundMe page to benefit the Boys and Girls Club of Harlem. Within days, he had surpassed the goal, raising more than $40,000. The hashtag took off on social media.
Hashtags like #WhatBlackPantherMeansToMe have flooded social media and the film has also made a mark on the fashion industry too.