Denotation

The advert begins with a close up of a young boy's face which is quite displeased.It then jumps to a long shot which also establishes the setting (mise en scene), a office in a house. Another technique used was an eyeliner match that introduces the little girl to the sequence. Movement such as panning and tilting the camera helped to produce the idea that the little girl was the boss, the camera also zooms into her face.
Sound/ music was used to convey the idea that by eating Haribos it will make you happy. The lyrics of the jingle are " kids and grown ups love it so, happy would with haribos". Throughout the ad there are many jump cuts, they start off quite fast pace then gradually slow down. At the end the ad we see a bit of animation, the teddy bear (logo) winks and smiles at the end.
The persuasive techniques which are used are humour,repetition, reward. The way in which they used humour by having a little girl intimidate a grown man (her father).

Connotation
The message which the advertises are trying to imply is that by buy haribos it will make you happy and bring your family closer together.
Most haribo ads include children so that they can reach a younger audience.