Media Broom Commercial

Denotation

During the advert we used a lot of long shots and mid shots which helped to show the actors body language, so that the audience could understand the emotions that the actors were feeling.

Also to show facial expression we used close up shots of the protagonist. Another technique was panning (when the camera is rotated from side to side).

In the beginning of the ad the music is quite sad, emotional and stereotypical because of the type of instruments used. Once the protagonist has mad a transition because she has the broom the music then switches to 'hard not life' from Annie. The persuasive techniques which were use were humour, vox pox, ethos, reward, and emotional appeal.

Connotation 

The music in the beginning of the ad helps to evoke sympathy from the audience towards the protagonist and allows the audience to see from her point of view.The black and white effect also shows a contrast between moods and the type of environment she was in before she got her broom. The social/cultural context would be that it promotes anti bullying and happiness.