- Ethos (credibility)
- Logos(logic)
- Pathos(emotion) is connecting to the consumer through emotion, for example charity adverts.
- Humour
- Repetition
- Reward
- Punishment
- Bandwagon
- Experts
- Emotional Appeal
- Testimonial
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Circulation figures and locations for the magazine One of the locations that The Big Issue is sold on is the roads of Covent Garden.Th...
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