magazines lose on average 4% if circulation every year.
only 60 of 422 titles audited in 2015 grew in sales.
price cuts and give away copies help Cosmopolitan lead growth in women's fashion and lifestyle titles .
In the UK, there are approximately 8000 magazine titles.
TV choice is the UK's biggest selling title at 50p.
CIRCULATION: THE NUMBER OF COPIES SOLD
Readership whoever has read the magazine but its always bigger than circulation.
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