• Circulation figures and locations for the magazine

One of the locations that The Big Issue is sold on is the roads of Covent Garden.The Big Issue is sold by street vendors across the country who buy copies from the publisher for £1.25 and sell them on the streets for £2.50, these street vendor are people who are considered to be socially excluded e.g addicts, homeless people, mentally ill people and offenders. The model of the business is designed to arm the homeless with a source of income that doesn’t stem from handouts and the self-confidence that comes with earning a living, the public would be helping by actually purchasing and taking the magazine instead of giving money and not taking an issue of the magazine.The Big Issue have sold over 200,000,000 copies in the UK and 100,00 copies are sold in a week

• Audience profile including demographic and lifestyle measures

Standing on the road in Covent Garden he smiles, holds a magazine out to well-dressed shoppers and attempts to sell it with as much energy as they appear to expend in their consumption.

• Online, digital and other parts of their business

The Big Issue is apart of social enterprise which is a business that makes profit but has social benefits.The Big Issue Shop, extended their brand. They only sales products thats give social benefit. They invest in other social enterprises ( THE BIG ISSUE INVEST).They buy the product then they double the amount.Most widely circulated street newspaper.Hybrid genre, entertainment and social business

• Editorial priorities, organisation of the foundation and mission

The Big Issue Foundation seeks to deliver social & financial inclusion by supporting Big Issue vendors in the self-help process of buying & selling the Big Issue Magazine. Our services are ‘vendor centric’ meaning that we favour a holistic approach on a journey to a better future that is led by the vendor.

‘Vendor-centric’ – our charity work is led by the hopes and aspirations of Big Issue vendors

‘Inclusive’ – social and financial inclusion at the heart of our philosophy

‘Non-judgmental’ – we work with anyone who is prepared to engage with self-help.

Independent publication to offer a public service and to try and improve a social problem