• Circulation figures and locations for the magazine

One of the locations that The Big Issue is sold on is the roads of Covent Garden.The Big Issue is sold by street vendors across the country who buy copies from the publisher for £1.25 and sell them on the streets for £2.50, these street vendor are people who are considered to be socially excluded e.g addicts, homeless people, mentally ill people and offenders. The model of the business is designed to arm the homeless with a source of income that doesn’t stem from handouts and the self-confidence that comes with earning a living, the public would be helping by actually purchasing and taking the magazine instead of giving money and not taking an issue of the magazine.The Big Issue have sold over 200,000,000 copies in the UK and 100,00 copies are sold in a week

• Audience profile including demographic and lifestyle measures

Standing on the road in Covent Garden he smiles, holds a magazine out to well-dressed shoppers and attempts to sell it with as much energy as they appear to expend in their consumption.

• Online, digital and other parts of their business

The Big Issue is apart of social enterprise which is a business that makes profit but has social benefits.The Big Issue Shop, extended their brand. They only sales products thats give social benefit. They invest in other social enterprises ( THE BIG ISSUE INVEST).They buy the product then they double the amount.Most widely circulated street newspaper.Hybrid genre, entertainment and social business

• Editorial priorities, organisation of the foundation and mission

The Big Issue Foundation seeks to deliver social & financial inclusion by supporting Big Issue vendors in the self-help process of buying & selling the Big Issue Magazine. Our services are ‘vendor centric’ meaning that we favour a holistic approach on a journey to a better future that is led by the vendor.

‘Vendor-centric’ – our charity work is led by the hopes and aspirations of Big Issue vendors

‘Inclusive’ – social and financial inclusion at the heart of our philosophy

‘Non-judgmental’ – we work with anyone who is prepared to engage with self-help.

Independent publication to offer a public service and to try and improve a social problem

IPC was one of the most powerful publishing companies, they were taken over by Time Inc in 2004.
Time Inc was part of the warner group which is part of the biggest media conglomerate in the world. TI is now part of Meredith group, huge cross-media interest.

Bauer Media is a German company. Womens weekly, take a break, tv choice.
They publish the most sold UK magazine. They have radio tv and digital.
They have Kiss and Four Music. They own music magazine 
Global conglomerate 

Dennis are an independent publisher. It was founded by Felix Dennis. Biggest independent magazine publisher.Targeting Niche audiences 

Advertising
without it no magazine would survive 
the income for a magazine comes from both sales and advertising, On average, advertising accounts for 70% of magazine income
freemium=free, premium content (high quality), shortlist(most read freemium uk magazine)



THE BIG ISSUE 1991 
Gordon Roddick and john bird founded the magazine
"a publishing revolution"
John Bird is a Lord
Social enterprise = a business that makes profit but has social benefits
A business solution
Hand up not a hand out
They've sold over 200,000,000 copies in the UK
The Big Issue Shop, extended their brand. They only sales products thats give social benefit.
They invest in other social enterprises ( THE BIG ISSUE INVEST)
Lord John Bird was homeless himself
Gordon Roddick founded the body shop, cruelty free toiletries
They buy the product then they double the amount
Most widely circulated street newspaper
Hybrid genre, entertainment and social business
attracts revenue
2000 vendors
ethical capitalism: idea of making profit
ethical= is it right

their covers are to represent community 

Politics
Left believe in equals, that the rich should pay more tax.
Lib dem = both left and right beliefs
https://www.youtube.com/watch?v=JlQ5fGECmsA
Conservative (Right) = tradition, heterosexual relationships
 Social exclusion: refers to people who are outside the society  e.g mentally ill, homeless, offenders, addicts.

magazines lose on average 4% if circulation every year.
only 60 of 422 titles audited in 2015 grew in sales.
price cuts and give away copies help Cosmopolitan lead growth in women's fashion and lifestyle titles .
In the UK, there are approximately 8000 magazine titles.
TV choice is the UK's biggest selling title at 50p.
CIRCULATION: THE NUMBER OF COPIES SOLD
Readership whoever has read the magazine but its always bigger than circulation.

statement of intent x Task 6

Task 1b :Mind Map

Task 4 Photography

Task 3